What is the definition of social media marketing?

The use of social media platforms to connect with your audience in order to promote your brand, improve sales, and drive website traffic is known as social media marketing. This include creating compelling content for your social media profiles, listening to and connecting with your followers, analysing your outcomes, and running social media ads.

Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat are the most popular social media platforms right now. There are also a number of social media management solutions available to assist organisations get the most out of the sites mentioned above. Buffer, for example, is a social media management platform that can assist you in achieving success with your social media marketing. We aim to help you succeed, whether you’re trying to develop a brand or expand your business.

Social Media Marketing in a Nutshell

Publishing was the beginning of social media marketing. Businesses were using social media to promote their content in order to drive traffic to their websites and, perhaps, sales. However, social media has evolved into much more than a platform for disseminating information.

Businesses nowadays use social media in a variety of ways. For instance, a company worried about what people are saying about its brand on social media would monitor conversations and respond to key references (social media listening and engagement). A company that wants to know how well it’s doing on social media might use an analytics tool to look at its reach, engagement, and sales (social media analytics). If a company wants to reach a specific group of people at a large scale, it will run highly targeted social media ads (social media advertising).


Let’s take a step back and look at the big picture before you jump straight in and post something on social media. Consider your social media plan as the initial step.

What are your objectives? What role does social media play in achieving your business objectives? Some companies use social media to raise brand awareness, while others utilise it to increase website traffic and sales. Social media can also help you build a community around your business, as well as serve as a customer service channel for your customers.

On which social media sites do you wish to concentrate your efforts? Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat are the major social media networks mentioned above. Tumblr, Tik Tok, and Anchor are examples of smaller, up-and-coming platforms, as are social messaging systems like Messenger, WhatsApp, and WeChat. When you’re first starting out, it’s best to focus on a few channels where you believe your target audience is active rather than trying to be everywhere.

What kind of information would you like to share? What form of material will be most appealing to your target audience? Is it photographs, videos, or websites that you’re looking for? Is the information educational or entertaining? Making a marketing persona, which can help you answer these questions, is a fantastic place to start. And you don’t have to stick to this plan indefinitely; you can always tweak it based on the results of your social media posts.

Here are our long-form, step-by-step tips on establishing a social media strategy and social media marketing plan to assist you in creating a strong social media strategy.